Mike and Shannon Baker
Founders and Owners of the PRstore
Mike has over 25 years of marketing experience with some of the country’s strongest brands. His career has included senior marketing positions with Coca Cola, Blockbuster, DDB Advertising, and the Kimberly Clark Corporation. Most recently he served as a Chief Marketing Officer with YUM! Brands in Louisville. As the Director of Media and Local Marketing at Blockbuster, Mike managed the planning and spending of a $20 Million media budget. Mike’s marketing career has touched all aspects of successful brand marketing including brand strategy, local grassroots programs and effective media strategy.
Shannon began her career as a lobbyist in Washington DC responsible for federal, state, local and international public policy outcomes. She was also active in a number of campaigns for public office and has extensive trade association experience. More recently, Shannon held senior marketing, branding and business strategy positions with the Burger King Corporation.
The Baker’s Philosophy:
"Throughout our careers, we hired a number of ad agencies and usually ended up being frustrated by some of their practices. So when we opened the PRstore, we decided to create an agency that was actually designed with the client in mind," noted Mike. "We start with marketing ideas that actually drive sales. We then add business practices that are actually client friendly." Shannon added, "That's why we do not insist on a contract or a retainer and we do not charge late fees. We also have a "no surprises" philosophy when it comes to invoices. Our clients never receive a bill that surprises them. We focus on providing affordable, high quality business building solutions in a client centric way." "If we do it right, Mike continued, we'll be working with these same clients ten years from now. That's our ultimate goal."
Mike, Shannon and their two children live in Louisville, Kentucky.